Service: Creative Strategy & Copywriting
Agenzia: Curve Creative Studio
For this campaign targeted to the Italian market, we were asked to develop a social media campaign to get the younger user based in priority cities, non-users, to consider Uber Eats for their next food delivery.
Meal time is a special moment, even if you're ordering delivery. Food culture takes a huge part in the Italian life. Conviviality is a true emotional aspect arounf food, not just the act of eating (good) food itself. Conviviality takes place around a table where everyone is eating, laughing and smiling. Even if everyone has its own, some habits are part of a cultural experience. Modalities might have changed, but old rituals have not - they have just been re-adapted.
STRATEGY ON A PAGE
PROBLEM: Food delivery is not seen as an authentic experience
INSIGHT: Meal time is a special moment, even if you're ordering delivery.
SOLUTION: Show how new rituals adapts to old habits